Projects
Over the years, my university courses and internships have given me the opportunity of displaying my abilities through some fun projects, and here's a sneak peek for you!
Companies
CommandShift Marketing
Digital Marketing Intern
As a digital marketing intern, I created numerous social media content and graphics that were posted online, such as Instagram posts, Instagram stories, blog banners, and more. Along with that, I assisted with the website content and design, that was more in line with the brand's persona.
Decorum
Marketing Intern
Currently, I’m working on creating a marketing strategy for the launch of Decorum, a customizable software that is made for managers, sales teams, and manufacturing companies that are looking to be more efficient in their sales order cycle. The strategy involves raising brand awareness for the software to reach their desired clientele.
GEE Limited
Part-time Consultant
GEE Limited is a welding and manufacturing company that is looking to grow its social media presence. Presently, I’m working with the marketing team of the company to create a LinkedIn posts calendar for the next few months. This involves writing the content, creating the graphic, and scheduling it for the upcoming months.
Group Projects
Victoria's Secret Brand Strategy
Group Member
During my third year, I had the opportunity to work on a group project with my peers where we chose to work on revamping Victoria's Secret's brand image. Given its downfall due to body image rigidity, the brand faced significant losses and needed to change its outlook and match its views with the current trends. The strategy included methods they could use to improve the image.
RBC Homebuyers Challenge
Group Member
Homebuying is an essential but lengthy process. This project highlights why young professionals are facing trouble deciding to purchase a home and how RBC can solve that. For our user group, we created a dashboard that would help them manage and track their progress while allowing them to talk with their counselor to resolve any issues they may face to speed up the proccess.
NBA Draft Slot
Group Member
Are you also wondering if player performance has an impact on the draft slot? Well, we did too! This project included research on how draft slots work and how players are picked each season. Using Studio, we were able to come across some regression values and visualizations that will help you understand the process.
Cerenity
Group Member
A thorough market research can always help us find out the root of our problems and that’s what we did for Cerenity. Various research tools, such as A/B tests and surveys, were used to gain insightful findings on Cerenity’s problems and finally a brief recommendation on how they can resolve them.
